Tue, 13 May 2014. Last updated Thu, 25 Jun 2015 08:42
Located at No 2 Trần Hưng Đạo - Bến Thành Ward - District 1, Ho Chi Minh City, McDonald’s Ben Thanh uses conveyor system to transport food. The conveyor running from the kitchen on the 3rd floor to the counter on the 1st floor is expected to provide food within 15 seconds. Vietnam is the first country that McDonald’s opens this conveyor system for customers to take a firsthand look.
In addition to the new conveyor system, McDonald’s Ben Thanh also possesses an order counter named “To Go” which will help busy people to buy food and drinks in an easy way without going into the restaurant. The menu of McDonald’s Ben Thanh will fully have popular dishes of McDonald’s worldwide such as Big Mac and Cheeseburger. Of all ingredients to make a complete product, vegetables and milks are provided by domestic suppliers. The remaining ingredients are imported from the global supply chain of McDonald’s.
Mr. Nguyen Huy Thinh, CEO of McDonald’s Vietnam, said that McDonald’s was planning to open at least one more restaurant from now until the end of 2014. The specific location, however, could not be announced. Now McDonald’s still focuses on Ho Chi Minh City market and preparing human resource for expanding market when conditions are favorable. Developing McDonald’s chain is an important strategy that requires not only a vacant ground but also a foresight and long-term plan. Before opening a new restaurant, McDonald’s always conducts a survey from 6 to 12 months earlier to research the need of customers and assess the feasibility of the new location. The cost of infrastructure and space is a part of the total investment capital because the enterprise has to research the market, complete the infrastructure and train human resource.
Mr. Don Thompson, the President and CEO of McDonald’s Corporation said that he was deliriously happy to bring experiences on food processing, service quality and outstanding design to Vietnam. McDonald’s would focus on the customers’ needs and try its best to meet their expectation. In developed countries, McDonald’s restaurants have announced the nutrient composition of the diet. McDonald’s Vietnam is promoting essential procedures for declaring this information in Vietnam market. Vietnam is among 65 markets of McDonald’s franchises in the world. This franchise model has been used for over 30 years by McDonald’s to develop its trademark.