Tue, 10 Mar 2015. Last updated Sat, 28 Mar 2015 10:21
From March 9 to 12 in Buon Ma Thuot City, Trung Nguyen Coffee joined Buon Ma Thuot Coffee Festival 2015 with the role as diamond sponsor and organized many outstanding activities. This is the 5th consecutive time, the company participates in the festival as the no.1 coffee brand. The company hopes to contribute to the development of Vietnam coffee brand, Buon Ma Thuot coffee, determines the position of Vietnam coffee in the world coffee map, and develop Buon Ma Thuot to become coffee capital of the world. In order to contribute to building an attractive Buon Ma Thuot Coffee Festival and full of colorful characters, Trung Nguyen invested over 10 billion dong in a series of activities at Coffee Village, Coffee Tour, Museum, Coffee World and especially Central Highlands Coffee booth.
Built in the spirit of creating an open space between man and the nature - the universe, towards a new way of a harmonic and happy life with the theme "Books change your life, cups of coffee change your life", Trung Nguyen Coffee booth is a special highlight and the most impressive booth in the festival. Providing coffee and books changing life to be center for all contents from image of recognition to activities, Trung Nguyen Coffee booth space is called Legend - Coffee Book space changing life. Here, it will take many innovative and appealing activities with exhibition of coffee and books changing your life. The thumbnail world coffee display area is characterized by five famous coffee cultures including Ethiopia, Turkey, Italy, Japan, and Vietnam, along with coffee museum with many rare photos, documents, and artifacts. The performances of top Vietnam Baristas, vibrant music programs, exciting games and enjoying free coffee are interesting activities in the festival.
In particular, significant activities as programs of seminars, meetings, exchanges and book signing with celebrities at Coffee Village and Legend will be held in 3 days from March 9-12, 2015. This activity is a continuation in the Journey of "Life-changing books" organized by Trung Nguyen and Vietnam Youth Union successfully held in Hanoi, Buon Ma Thuot and Ho Chi Minh City on January 2015, as well as a milestone marking the official operation of the journey deployed nationwide. The discussion at the festival is hosted by Duong Thu composer's content and speakers, two speakers: Economic expert Bui Van and Dr. of archeology Nguyen Thi Hau, along with the participation of Diem Huong - Super model as well as Vietnam's Miss Universe, and Hoang Oanh – Runner-up Miss Vietnam through picture. In the framework of the festival, Trung Nguyen will continue to present 50 thousand books to students, visitors and continue its route of accessing more young people.
Along with effort of building the brand name of Buon Ma Thuot Coffee, Vietnamese coffee with "Life-changing books", Trung Nguyen hopes to make contribution to create a new young generation, especially young people in Buon Ma Thuot with determination of nurturing desire and ambition to develop the prosperity and influence of Buon Ma Thuot in particular and Vietnam in general. Also in the scope of the festival, in Coffee Village, apart from book talk shows, there are many interesting activities such as World Museum Coffee where thousands of precious artifacts introducing history and culture of coffee in the world. In addition, the Coffee Village is attractive with ancient coffee garden, barista performances of 5 famous coffee cultures and exciting activities.
No less attractive than other activities is Coffee Tour - A unique exploration and experience on coffee journey of Trung Nguyen for coffee lovers who want to know more about Vietnam coffee culture. With tour programs designed specifically for the festival, visitors will have the opportunity to experience the life of indigenous people and coffee production, processing and enjoying excellent cups of coffee with exciting destinations such as Eatul coffee farms and Draynur Waterfall. In addition, in response to Buon Ma Thuot Coffee Festival 2015, Trung Nguyen has an event of launching Trung Nguyen coffee space in Nha Trang - continuing the campaign of expanding the chain of Trung Nguyen Coffee shops on "Vietnam Central World Heritage" road, and implements special incentive programs across the country. At the festival, there is a gifting voucher program for female customers participating in the festival on the occassion of International Women's Day, and presents for customers buying products at Trung Nguyen coffee booth.